Sunday, January 22, 2006

Envelope I designed for Enterprise

I recently identified estate agents as potentially excellent referal sources for van rentals on a retail basis. We needed to find an inncentive for the estate agents helping us advertise our brand and services to their own established client base. Originally I thought about just distributing leaflets to them that they could include in their mailshots to prospective buyers, however there would be little incentive for them to do this as essentially it's just another piece of paper they have to stuff into their envelopes. So why not provide them with the envelopes themselves..... for free. That way we are taking away a cost to them by providing them with free envelopes to send out their mail. What's in it for Enterprise? It has our advertising on the back of it.

^ The reverse of the Envelope I designed - I've had 2000 made for a pilot scheme ^

The main idea is to get people who are moving house to rent their own vans to transport their belongings instead of using removal companies. Renting a van from us can be more convenient and a lot cheaper for the customer. I think this is definately a market Enterprise should tap into.

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